The Law of Average

Have you ever wondered why companies resort to giving flyers as a way of promotion even if people do not seem to take interest about what they offer?

The answer is, because they are practicing the Law of Average.

Thesaurus.com defines the Law of Average as the theory of probability, or, a probable future.

To further explain, business companies anticipate that for every variable, there is an equal or opposite ratio. Say for example, out of 10 flyers given to 10 customers, there is a probability that 1 customer will take notice and be interested about the product.

So if you are able to give 100 flyers, there is a probability that 10 persons will be interested in your product; thus, more sales.

It really doesn't matter whether some people just seem to ignore your flyier or your advertisement. As business analysts say, the Law of Average is sure to take effect in one way or another.

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I know that I have the ability to achieve the object of my Definite Purpose in life, therefore, I demand of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.

-Napoleon Hill